# G2C Ventures

> G2C Ventures is a Palo Alto-based venture capital firm investing at seed and
> Series A in founders building "systems of outcomes" across enterprise AI.
> Three founders-turned-investors (Sunil Grover, Vik Ghai, Amar Chokhawala) back
> teams that own one industry workflow end-to-end and get paid for outcomes, not
> seats. Core checks are $300-500K, often co-leading the seed, with reserves for
> follow-on. The firm opens its 10,000+ operator and CxO network to turn design
> partners into paying accounts.

## What G2C invests in

- Thesis: "systems of outcomes" — vertical AI that owns a workflow end-to-end and
  is paid for results, not seat licenses. G2C passes on copilots, wrappers, and
  horizontal assistive tools.
- Stage: Seed to Series A. Core check $300-500K, frequently co-leading the seed,
  with reserved follow-on capital.
- Traction sought: customers or design partners paying for outcomes, plus a
  credible path to $1B+ ARR.
- Six-filter decision framework: founder-market fit; ownership of a $10B+ vertical
  workflow; real traction; a moat from proprietary data and workflow lock-in; G2C's
  own conviction and ability to help; and the enterprise "Trust Gate" (procurement,
  security, safe scaling).

## The cognitive stack G2C invests across

- Perception: interfaces that put business leaders in control without a technical
  intermediary.
- Reasoning: decision engines where executives set policy in plain English.
- Action: automated agents that execute within enterprise guardrails.
- Orchestration: the connective layer driving AI behavior across systems and data.

## Beyond capital

- Enterprise CxO network for design-partner intros in days, not months.
- Fundraising co-pilot into Series A.
- Technical-moat validation via an engineer network.
- Direct access to AI platforms including Anthropic, Databricks, and AWS.

## People

- Sunil Grover — Co-founder & Managing Partner.
- Vik Ghai — Co-founder & Managing Partner.
- Amar Chokhawala — Co-founder & Managing Partner.
- Collectively 10,000+ relationships over 20 years founding, operating, and
  investing in companies including Toast, Remitly, Observe.AI, and Akool.

## Selected portfolio

Toast, Remitly, Brex, Paystand, Observe.AI, 3CLogic, AKOOL, Copyleaks, Arrcus,
isolved, OSF Digital, Simplus, Fonteva, AST, 24/7 Software, ProcessWeaver,
QuickSell, Narvar, Accio3D, Actual.AI, Cascade, Concorda.

## Partners and network

Y Combinator, a16z SPEEDRUN, Anthropic, Databricks, AWS, Plug and Play,
UC Berkeley, Polsky Center, University of Chicago, Northwestern University,
Vanderbilt University, Alchemist Accelerator, Latino Business Action Network,
AI Collective, ICON, Israel Collaboration Network, Clear Ventures,
Firebolt Ventures, BluePointe Ventures, Monta Vista Capital, U First Capital,
Transform, IIT Startups, Third Coast Foundry.

## Contact and pages

- Home: https://www.g2cventures.com/
- Approach / thesis: https://www.g2cventures.com/approach
- Portfolio: https://www.g2cventures.com/portfolio
- Team: https://www.g2cventures.com/team
- Insights: https://www.g2cventures.com/insights
- Events: https://www.g2cventures.com/events
- Thesis Fit / pitch form: https://www.g2cventures.com/#pitch
- FAQ: https://www.g2cventures.com/#faq
- Contact and pitch: https://www.g2cventures.com/contact
- Privacy: https://www.g2cventures.com/privacy-policy.html
- Terms: https://www.g2cventures.com/terms-of-service.html
- Email: info@g2cventures.com
- Office: 616 Ramona St #110, Palo Alto, CA 94301, USA

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