How to Approach Investors: A Roadmap for Early-Stage Enterprise AI Entrepreneurs
For entrepreneurs in the early stages of building B2B AI startups, raising capital is both a challenge and an opportunity to showcase your vision and potential. Securing funding requires a deliberate approach, a compelling story backed by strong founder credentials and a proven track record, and an understanding of investor priorities. The Five-Step Process to […]
AI Agents in Modern e-Commerce
Envisioning a Fully Automated E-Commerce Business Picture an online store that practically runs itself. Specialized AI “agents” handle every task behind the scenes—sourcing merchandise from the best suppliers, setting prices, processing orders, updating your books, and even sending out invoices. This is the promise of multi-agent AI systems: a new generation of technology designed to […]
Choosing an Investor with the End in Sight: Eight Questions Startup Founders Need to Ask Now
By Amar Chokhawala, Founder and CEO, Reflektion (Now a Division of Sitecore) What does a successful exit look like? What separates the winners? After the recent acquisition of my startup, Reflektion, these questions have hit home in a much more personal way. While there are many steps to take—from hiring employees to building the product […]
The Cognitive Stack: Why It’s AI’s Next Frontier in the Enterprise (Part 1)
As 2025 unfolds, we are seeing a sobering reality: despite massive funding, many AI startups are failing to deliver sustainable value, while enterprises struggle with fragmented AI implementations. Recently Gartner that at least 30% of generative AI (GenAI) projects will be abandoned after the proof-of-concept stage by the end of 2025, primarily due to poor […]
Reasons to Leverage Platforms as a Go-to-Market Strategy for Enterprise AI Startups and Risks to Consider
Enterprise AI startups face a pivotal challenge: creating solutions that meet market demands while controlling costs and scaling efficiently. Achieving product-market fit is crucial—but the real test lies in scaling rapidly and managing enterprise sales processes to stay ahead of competitors. Platforms like Salesforce, ServiceNow, SAP, and AWS have emerged as essential channels for early-stage […]
How the Cognitive Stack (not just AI) is Reshaping the Enterprise
New applications are transforming how businesses operate and the most effective companies are leveraging a framework known as the Cognitive Stack—a layered approach to AI-powered automation. As investors, we see this as one of the most significant shifts in enterprise software, unlocking efficiency, intelligence, and automation at scale. Understanding the Cognitive Stack The Cognitive Stack […]